Paul McCartney is continuing to support his latest album, Egypt Station, with a new music video with a message.
"Who Cares" was produced in association with non-profit Creative Visions, who launched the #WhoCaresIDo social media campaign to coincide with the song.
The six-minute video features McCartney opposite actress Emma Stone. McCartney plays a behavioral hypnotist who tries to help Stone's character work through psychological scars associated with bullying.
You can watch the whole thing above.
"My hope is that if there are kids being bullied, and there are, maybe by listening to this song and watching this video, they might just think it's not as bad," the former Beatle said in a statement. "It's the kind of thing you can just stand up to and laugh off and get through."
McCartney has previously said "Who Cares" was inspired by another major pop star: Taylor Swift. He applauded Swift's "sisterly" connection to her fans.
"I was imagining talking to one of these young fans and saying, 'Have you ever been bullied? Do you get bullied?'" he explained. "Then I say, 'Who cares about the idiots? Who cares about all this? Who cares about you? Well ... I do."